On my way to Bayshore Mall yesterday evening I saw a billboard for AirTran Airways. It stuck with me because it was so ineffectively uncreative and lame that the first thing I thought was 'I have to blog about that!!' It was the traditional blue sky background with the words "We're Closed For Labor Day. Just Kidding" and then underneath said "Happy Labor Day" Not only is this not a funny joke, someone in the creative marketing and advertising department should lose their job for how dumb this is. Companies pay a lot of money to rent out billboard space and to waste it saying they are closed (for a holiday no one really cares about to begin with) just baffles me.
Going off that, Labor Day is a Monday off from work and school. Maybe I should appreciate it more, but the fact that it is one day and the only thing most people do is (maybe) grill a hot dog, most people aren't going to see that billboard and think 'wow, haha lets travel someplace.' Does anybody go anywhere for labor day, with the exception of possibly a neighbors backyard or to the Uncle's house one town over? No one I know. So please, explain why AirTran couldn't at least come up with some other event soon occurring to advertise instead. Football season is starting, baseball is heading to the playoffs, more people are traveling for work, and thanksgiving will be here before we know it. All four of those things are better things to be promoting via billboard.
I wasn't quick enough to take a picture since it was on the highway, and I could not find the image online. But if you happen to be driving towards Bayshore Mall here in Milwaukee, take a look for it. Hopefully they can come up with something better to put there by the time you reach it.
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