Imagine talking a walk through the park and seeing...this! I was bored and surfing the web for cool advertisements the other day on Google. This is not a print ad, or a commercial. This in fact is a bench somewhere on the east coast (didn't specify where) and I think it is genius.
This idea was probably conceived from a group of creative advertisers who wanted to break out of the norm of print ads and TV commercials. The Kit Kat jingle is catchy but it needed more. This was the solution that even if someone doesn't run and go buy a Kit Kat after seeing it, no one will ever forget sitting on that bench. It does not look like any other bench in the park, that's for sure.
With the wrapper strategically peeled half away and the brown wafer parts look identical to the original, the time and craftsmanship that went into making it perfect must have been a timely ordeal. Affective advertising is breaking out of the normal things every company does. It's using tactics that other companies don't have the thought, money, patience, or time to do.
I think we need to go on a class field trip to find this bench. I have a feeling we would be eating a lot of Kit Kat's if we do so...
A class field trip would be awesome. I blogged on this also and found it in London. Let's go to London!!!
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