M&M's turn sexual...yet hysterical!!

The new pretzel m&m's are not only delicious, but the main print ad for them is a different side unexpected from the Mars Candy makers. The ad, which I first saw in People Magazine while sitting in the dentist office, has one line. Above the orange m&m is a question he is asking the onlooking doctor. He's asking it as he looks to the manly pretzel standing next to him. "You're putting him where?"

Now, younger audiences may not understand this. But anyone older than 13 can put two and two together and when you think about it, this is highly sexual, yet really funny. Mars company took a big risk by writing this into their advertisements.

The company makes kid friendly products-most of which could be found in a trick or treaters bag. I think that this ad posted very little risk though. M&M's are here to stay and I doubt any parent would refuse to buy their kids the candy anymore simply because of inappropriate wording used in the marketing for it. And anyone who didn't like it would likely soon forget, especially after trying them. Mars succeeded in this advertising strategy and are getting more business from both myself and those I have talked to about this ad, partly because of taste, partly because of marketing.