http://youtu.be/WmJGdOnsMPo
Of all drinks at Starbucks, the frappuccino has to be one of the most popular. It contains little coffee and lots of flavors, such as caramel, chocolate, and vanilla. One of my personal favorites!
At most coffee places a person can get their drink just the way they like it, and most places have no problem meeting special requests. Starbucks is no exception. So, I am a little confused as to why they came up with this big idea for the frappuccino, called "The new however-you-want-it frappuccino blended beverage" because couldn't I customize the drink before this started? I could add in, substitute, and make changes to the drink being prepared for me. Besides this fact...I like the campaign. What I like even more though is the way they are marketing it. There are commercials, print ads, billboards, in-store posters, and a whole bunch of ways they are making it known to the public. The best of these strategies is the commercial. It captured me the first time and I even you tube it just so I can watch it again. The sounds, colors, and images used make me want a frappuccino right then and there. Take a look at it above.
I would be interested to know how well their marketing strategies worked. Did sales increase significantly? Or maybe just slightly, making it not worth it? Starbucks even had a happy hour for a few weeks featuring half priced fraps. Happy hour for coffee! So overall, an odd campaign considering they were already satisfying customers, but one that certainly made me want one of their iced goodies all the time. This is one company with marketing strategies so unexpected yet so great. I'll drink to that.
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