While surfing People Magazine's website this morning I saw 'breaking news' stating that country singer Carrie Underwood has been named the new face of Olay Skin Care. While I still do not consider this to be breaking news, I clicked on the article and found out that not only is this a big deal for her, but it is revolutionary for the company.
Underwood is the first North America ambassador ever for the company. I guess that means any previous spokesperson has either been 1. not from North America or 2. not a celebrity. Regardless of those details, it sounds like a big deal.
I am always hesitant to believe celebrities when they endorse a product because it's a lot easier to rave about something when you're getting paid a couple million dollars to do so. Underwood has been seem by most people as a pretty genuine person, so when she claims that her mother first introduced her and her sister to the original Olay beauty fluid years ago, I believe her.
Underwood will begin now to appear in television and print ads for the company which as females means we'll probably be seeing her a lot more. Check out the gorgeous picture of Carrie below and decide if you think she is the right person to represent Olay. And read the article from people.com here: http://stylenews.peoplestylewatch.com/2010/09/08/breaking-news-carrie-underwood-named-face-of-olay-skin-care/?xid=rss-topheadlines
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