I am sure most of us have seen an abundance of Geico Car Insurance commercials. Over the past few weeks (maybe even months now?) every commercial now has the same start-the rhetorical question "Can switching to Geico really save you 15% or more on car insurance?" see the clip below which has their most popular ones:
http://youtu.be/cCK6wQ0BoxI
Initially I thought this blog post would be negative. But now as I am thinking more about it, I am realizing that the company has had a slew of great campaigns over the past couple years.
1. First, it was the gecko lizard. "I am a gecko, not to be confused with Geico"
2. Then it was actors or celebrities in bad situations who at the end turned it around by saying the phrase "But I have good news! I just saved a bunch of money on my car insurance by switching to Geico"
3. The Cavemen. enough said
4. Finally, the present day question ones.
I want to know why they switch so frequently from one campaign to the next, and I wonder if any of these have significantly impacted car insurance sales. I think the only way to keep people interested will be to start airing new ones with new celebrities or personalities. Repeats get boring fast, something many advertising companies forget. Geico uses primarily TV to advertise, more so than print, so it is going to be vital they keep this fresh or will have to again switch it up.
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