Now, there is a hit TV show called the Vampire Diaries and a new movie in theaters called 'Vampires Suck' which makes fun of the Twilight saga. Aside from these, the lunchboxes, the online chat forums about it all, etc. I have finally noticed that companies are doing whatever they can to bring in a vampire appeal when marketing their products. Case in point:
I have recently been seeing Jessica Biel's face all over the pages of women's mmagazines as she is a new spokes model for Revlon Cosmetics. However she is not just a spokes model for the company, but she is the face of Revlon's new lip stain called (are you ready for it?)....Just Bitten.
So in the midst of her frolicking in a field with a hunky vampire look-a-like, she models a bright, shiny coat of pink/red lips. I have a couple issues with this, but the main one is that Jessica Biel is not the right girl to be fronting the product. Biel is known as an athletic, down to earth, very carefree person when it comes to her appearance. However if Revlon is going along with the traditional vampire girls (i.e. from the movies and TV show), they should have noted that those girls are fairly opposite from Biel. Revlon should have considered someone who for example, has fair skin and possesses more 'vampire-ish' qualities, rather than changing the way audiences look at Biel in real life.
This got me thinking a lot about the use of models and spokespeople in advertising. It is critical to have someone who directly represents the products attributes before they even become the face of it. In this day and age when many people are so in sync with celebrities, having someone they feel they can relate to may make all the difference. I don't want to purchase this 'just bitten' lip stain because I think Revlon took the easy way out by getting any popular actress of the moment and handing her a big check.
Advertisements need to touch your audience, not feel forced. And with that, let the vampire craze disappear!
No comments:
Post a Comment